Philip B. Cubeta, CLU®, ChFC®, MSFS, CAP®, holder of the Sallie B. and William B. Wallace Chair in Philanthropy speaks with Bruce Makous, CLU®, ChFC®, CAP®, Vice President of Development, Multiple Sclerosis Association of America, about how fundraisers should handle their first visit to a potential donor. A role play demonstrating an approach to bringing up the concept of philanthropy without pressuring the donor is included.